I was driving the hubs to the airport the other day when I noticed this hotel shuttle with a gargantuan chocolate chip cookie on the side…
The branding person inside me had a brief argument with my cross-cultural inner person. Why on earth would an aspirational hotel chain affiliated with Hilton, feature a child’s snack on the side of their airport shuttle? And then, my cross-cultural inner voice had to agree with the hubs’ expertise in the matter. He wasn’t renamed “uncle cookie” by his niece for nothing! Turns out, the sweet fresh chocolate chip cookie, is one of those iconic indulgences that most walks of life and socio-economic classes in America can identify with. Ideally, the fresh cookie is enjoyed with a large glass of cold milk. Maybe even leaving a mustache on your lips in signs of appreciation. That reminds me of a friend’s new American husband who was offered a glass of wine as an apéritif in Switzerland. He declined, asking for a cold glass of milk instead, which definitely didn’t go down too well. Never do that.
Back to our decadent fresh cookies with chocolate spilling out of them – this being apparently a key component to their appeal. (Uncle cookie never goes for the hard, pre-packaged kind…no memories of granny in those packages.) There must be something nostalgic about them that wakes up the child in grown adults. Maybe this comfort food awakens memories of grandma’s kitchen. Don’t get me wrong, I too, like a good batch of cookies at select times, I just think it is hysterical when grown men eat them at the most formal of occasions: at a business meeting, at a movie, or after a working lunch. I have been so perplexed by this sight that I have googled all sorts of things around the American chocolate chip cookie over the past few days.
If you have traveled across the US on United Airlines business class (lucky you!), you might have noticed that the perk is one large warm chocolate chip cookie. The first time I saw a load of men in suits munching on their hot cookies in business class, while working on excel spreadsheets, I couldn’t believe my eyes. I am not sure I will ever get used to this, let alone hearing a grown man ask for a large glass of milk to accompany his baked good. This is the case in any setting, but in business class, it is really a peculiar sight from my cultural lens. Have you ever thought about how funny that is? Perhaps it is only funny given my cultural context. Maybe an individual from another cultural background would giggle at macarons or fine chocolates to accompany an espresso or something.
Anyway, just a light-hearted post today.
Happy Thursday all. Almost the weekend.